How does John Green reach his audience?

John Green as a YA author is difficult to extricate from John Green as an online presence.  Some of his online persona is for the purpose of self-promotion and selling books, but a lot of his projects have little to do with his own work.  For instance, John posted videos on his website directed to his brother Hank as part of a project that started as Brotherhood 2.0.  Brotherhood 2.0 was a challenge between the two Green Brothers to cease all textual communication in favor of daily videos for an entire year (2007).  “The videos spawned a community of people called nerdfighters who fight for intellectualism and to decrease the overall worldwide level of suck” (Green, n.d., John Green’s Biography).

Nerdfighters participate in The Project for Awesome, a yearly collaborative fundraising activity aimed to improve the world.  During the two-day event, people donate money and also upload videos advocating for a non-profit organization of their choice.  Participants then vote for their favorite charities and the money is divided between the winning organizations.

Since 2007, John and Hank have gone on to collaborate on a variety of online projects, including:

Crash Course-an instructional series on YouTube featuring lessons about U.S. History, World History, Literature, Chemistry, Biology, and Ecology.

Vlogbrothers-Brotherhood 2.o evolved to become Vlogbrothers.  The brothers post videos about twice a week on a wide variety of current event topics.

John is also the creator of the Mental Floss videos.

Discussion Questions

Do you think YA authors should strive to have a strong online presence?  Why or why not?

Do you think John Green’s online presence is an integral part of his writing persona or do you think it detracts from his work as an author?



Green, J. (n.d.). John Green’s Biography. In John Green:  New York Times Bestselling Author. Retrieved May 8, 2014, from,




Filed under John Green Project

2 responses to “How does John Green reach his audience?

  1. Angelina Justice

    I don’t think every YA author needs to have an online presence; but, for those that are comfortable and savvy, it’s a definite plus. I don’t think his online presence impacts his writing one way or the other in the eyes of his readers. Many fans of his novels aren’t aware of his online persona. It surely, however, must broaden his skills and perspective when he begins to work on a novel.

    He is a refreshing example of the holistic life that people of any job description can live.

  2. Well, I spent about an hour perusing your postings, listening/watching John’s video, etc. Very enjoyable and informative (and fun).

    Glad that my friend Melissa Sweet had you on her web-site.

    Thanks for what you do, both as a blogger AND a librarian.

    All joys,

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